Jonathan Cohen Partners With Larroudé to Launch Accessible White Label Tier in Brazil

Jonathan Cohen and CEO Sarah Leff restructured their fashion brand into two distinct tiers to better serve consumer needs through a high-end Black Label and an accessible White Label.The company partnered with Larroudé to manufacture the White Label line in a vertically integrated factory in Brazil using local supply chains and deadstock fabrics.This new business model includes eight annual releases priced between $350 and $650 and focuses on increasing speed to market while scaling the brand internationally.