Disney finalized a $1 billion licensing and investment deal with OpenAI, granting the AI company rights to over 200 characters from its Marvel, Pixar, and Star Wars franchises for AI models like Sora and ChatGPT.The three-year agreement, which includes an equity stake for Disney and a mandate for its purchase of ChatGPT Enterprise, aims to revitalize the company's stock performance and address slowing Disney+ growth.While
Bob Iger defended the strategic partnership, industry experts like
Reed Albergotti,
Matthew Prince, and
Jessica Lessin, along with a
SAG-AFTRA director, voiced concerns about fair creator compensation and potential negative impacts on the entertainment industry, despite
Sam Altman's acknowledgment of the need for new payment models.