Gen Z is driving a broad comeback of physical media such as vinyl, DVDs and CDs, with young collectors treating discs as vintage objects and ways to reclaim offline time from algorithm-driven feeds.Collectors like
Dan Levine display DVD and CD troves in homes while data from
Futuresource and marketing professor
Jared Watson at
New York University show
vinyl sales rising roughly 18 percent annually and many young buyers valuing records for aesthetics and
symbolic consumption.