Swedes anticipate spending an average of 3,350 SEK on Christmas gifts this year, contributing to a total forecast of 24.5 billion SEK for holiday shopping amidst inflationary pressures.While financial experts like
Niklas Laninge emphasize emotional value over cost,
Maria Mikkonen of
Svensk Handel expresses worry over the continued popularity of platforms such as
Temu and
Shein for gift purchases.