Spotify unveiled the "2025 Wrapped Wrapped Mapped" interactive feature, allowing users to explore global music trends influenced by streaming data from top artists and songs.The campaign, led by Marc Hazan and Jeremy Wirth, included large-scale installations like a giant paw in Rio de Janeiro for Lady Gaga and collaborations with FC Barcelona.Major streaming services, including
Apple Music,
YouTube, and
Amazon Music, also launched year-end recap features highlighting unique statistics and user engagement across their platforms.