Shopping assistant chatbots such as Amazon's Rufus and Walmart's Sparky, along with new AI-powered tools from companies like Target, Ralph Lauren, Google, Perplexity, Microsoft, and OpenAI, are reshaping online retail as the holiday season approaches.According to
Deloitte's Holiday Retail Survey 2025,
Ajla Talovic emphasized that companies must optimize product data and
AI interactions as one in three consumers plans to use
AI for holiday shopping this year.