The beauty industry is experiencing a "skinification" trend in haircare, treating the scalp like facial skin, which has led to a 4.2% growth in scalp-targeting products and a scientific approach championed by brands like Isima, co-created with Shakira, and Aveda.This evolution, noted by experts such as Connor Spicer, Millie Kendall, and Lucy Palmer, also includes the rising popularity of small hair clips, seen in collaborations like Augustinus Bader with Dua Lipa, partly influenced by GLP-1 medications causing hair thinning.